I have been in the design business for 25+ years. Wow I just shocked myself writing that!  I studied art in college and after graduating I needed to get a job. Graphic design seemed like the logical choice. And although on the surface that does seem logical, the rules are completely different. But I made the right choice. I love what I do. I love how I get to help people and I love solving problems with design.

A domain name is the name that a person types into the URL bar to get to your website. For example: https://www.kathyosborne.com

Hosting is a server where the files of your website reside. A domain will point to your hosting to show the website files.

They are two different things. So if you ever create a new website and get new hosting, you can point the same domain to the other hosting account. If you are interested in having a website, you will need to purchase a domain name AND a hosting account.

Some shared hosting companies I recommend checking out are:

• Bluehost
• Siteground
• Flywheel

I can work with most hosting companies. You can purchase your domain from any hosting company you choose or Squarespace Domains, Namecheap, Domains.com, etc.

I typically recommend Bluehost, Siteground, or Flywheel for my clients. Shared hosting seems to fit the pricing and needs of most of my clients. I can work with any host of your choosing though!

Just me – physically – in my home office, but I have a network of illustrators, designers and developers I partner with. This means that I’ve got your project needs covered.

It depends on the project. For full website projects that include branding, logo design, and development, my booking timeline is typically about 3–4 weeks.

For smaller projects, such as website updates, print design, or landing pages, I can usually fit those in more quickly.

The best way to get an accurate timeline is to reach out with your project details, and I’ll let you know what my availability looks like.

Me. The only exception is if the project either requires additional help or I am booked and can’t meet your deadlines. I have a network of  designers (who have all been vetted by me) that have agreed to be a part of the Kathy Osborne Design team. I have a transparency policy so we will discuss who, when and how if this need arises. I will stay involved the entire way, providing any creative direction as needed.

Once the final invoice is paid for, you own the design – All of it. Every last pixel.

Most projects include consultation (I usually will ask you to fill out a form or two), 3-4 design choices, print-ready and web-ready files or a final website. This will be communicated with you once the process has started.

In most cases, I require a deposit of $300. After we get work with each other on more and more projects, I typically waive the required deposit.

In most cases, I charge an hourly fee with an estimated range of hours. Once you reach out to me, I will supply you with a quote of charges, what is included with my services from beginning to end and payment requirements. 

I will bill at the end of a project or monthly between the 20-25th if it's an on-going project. 

It varies on the project. But generally, after we have discussed your needs from your project, I will supply 3-4 design options to choose from and provide feedback (whether it’s a logo, website, printed postcard, poster, etc). These design options are not completely developed, but rougher ideas. Since I charge by the hour, I don’t want to waste your budget on ideas that aren’t going to be used.

Once you receive these options, it’s your turn to provide feedback. Do you like this one, but not that one. Do you hate them all? (I hope not!) Would you like to see something from Proof A and Proof B put together? Did one of the proofs spark another idea?! These are all things you communicate to me. I then take all that feedback, bundle it up and create another round of proofs for you. We do this until you LOVE what we have done. It’s a collaborative process combining what you want and what I think will be the most effective for your message. Once you scream “YES!” and tell me it’s good to go, I either provide to you all print and web-ready files or begin the web development process.

Web Development Process: I build your website based on the final, approved designs – using a Beaver Builder on WordPress (popularly known for blogging, but also a great  content management system) and you supply the content. I design and place the content in – make any suggestions on content strategy, SEO, AIO, ADA – and we go back and forth with edits until you are happy! Then we make it live to the world wide web!

WordPress is an open-source web software that makes it easy for you (yes, YOU!) to update the content on your website and/or have a blog. But don’t worry if maintaining your website isn’t your thing. I’m happy to update your site on an as-needed basis for my hourly rate. Most updates don’t take very long if you need me to do them.

Beaver Builder is a page builder plugin, a wordpress theme and themer that I use to build your website. I've worked with many page builders and I have found that Beaver Builder has been the easiest learning curve for my clients to be able to update their websites.

SEO stands for Search Engine Optimization. It’s how search engines decide where your website shows up when someone searches for something like “voice over.”

The challenge is that “voice over” is a very broad and competitive term, so ranking highly for it is difficult. A better approach is to target more specific keywords that reflect your niche, style, or location—this helps you stand out instead of getting buried.

There’s also the option of paying for search placement (Google Ads), which can put your site at the top more quickly. If that’s something you’re interested in, I can connect you with an SEO specialist.

My role in SEO is to set up your website properly from the start—structuring pages, writing page titles and descriptions, and organizing content in a way that’s search-engine friendly.

A few ways to improve organic (unpaid) SEO:

• Maintain a blog (only if you’ll actually use it)
  A neglected blog does nothing. But a consistent one helps you target keywords and build authority.
• Get other websites to link to yours
  Backlinks are one of the biggest ranking factors. Think partnerships, features, or directories.
• Use social media to drive traffic
  Share your work and link back to your website whenever it makes sense.
• List your business in relevant directories
  Especially industry-specific ones—these help with both visibility and credibility.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are newer ways of thinking about SEO. 

Instead of just helping your website rank on search engines, it's a  focus on helping your content get used in AI-generated answers, like Google’s AI results or tools like ChatGPT.

This means your website could be used as the answer in AI Results.

My role is to help structure your website content so it’s clear, organized, and easy for both people and AI tools to understand. This includes editing your  content that directly answers questions, using clean layouts, and building a strong, credible presence online.

A few ways to support AEO/GEO:

• Answer common questions clearly
  Content should be written to directly solve what your audience is searching for.
• Keep content organized and easy to scan
  Clear headings and structured sections make it easier for AI to pull from.
• Be specific about what you do
  The more focused your messaging, the more useful it is.
• Build credibility over time
  Consistent content and a strong online presence increase trust and visibility.

ADA stands for the Americans with Disabilities Act. You will have to check the rules of your country if you are outside of the U.S., but I believe we should try to be as inclusive as possible. 

In terms of websites, it refers to making your site accessible to people with disabilities. For example, people who use screen readers, have limited vision, or navigate using a keyboard instead of a mouse.

This includes things like clear text contrast, properly labeled images, readable fonts, and a structure that allows assistive technology to understand your content.

Not every website is legally required to meet strict ADA standards, but accessibility is becoming more important. It also improves the overall user experience for everyone. And honestly, making your site ADA friendly, also makes it better for SEO.

My approach is to build websites with accessibility in mind from the start by using clean structure, readable design, and following best practices. 

No, but every site should be set up to support them.

• SEO helps people find your site.
• AEO and GEO help your content show up in AI-generated answers.
• ADA ensures your site is accessible to all users.

Not every site needs a full strategy for each of these, especially smaller portfolio sites. These can focuse more on SEO and ADA compliancy. But ignoring the others can limit your visibility and usability.

With this in mind, I build every website so your site is structured properly, easy to navigate, and ready to grow if you decide to invest more into SEO or content later. 

You should hire me only if you think I’m a good fit for your job.  Take a look at my print design, web design and my instagram account and see if you like the style that I provide for my clients. The design I provide can range from conservative financial to completely creative branding for a voice over artist. I listen to your needs and wants, provide my professional opinion, and do my best to create something that you are not only going to love, as well as an effective solution for your project.