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2016 Annual Hoedown

March 10, 2016 By Kathy Osborne

Historic Lewes Farmer’s Market – a long time client approached me to work on their branding and design for their annual Hoedown. I love projects like this! We started off designing the printed poster and then I created artwork for their social outlets and website. I will also be working on their booklet which should be getting printed in the next month or two.

First, I provided them a few comps to decide a design direction. You’ll notice watermarks on these. I don’t like to use up budget purchasing artwork so for the initial comps I tend to just use low resolution photos until we get a definite path we want to explore.

I took inspiration from vintage seed packets (their suggestion), story books (I thought the animals partying would be a fun tie into the event) and vintage posters. With it being a Historic area I wanted to keep the vintage feel going, as you can probably tell. 🙂

Farmer Market Hoedown Design Comps

HLFM decided they liked the vintage truck, giant peach, fiddle design (Bottom right). We worked through a few rounds and here is the final poster below. I wanted to add some farm animals (seems to go hand-in-hand with “farmers” and was inspired by the “Dance until the Cows Come Home.” I added a dancing/laughing pig in a barn and needed a cow who wasn’t “home” yet. And nothing like a rooster to make a loud announcement! Of course I wanted to emphasize that there will be music so I added a lot of musical notes.

Flyer-Final-Print

Here is the Save the Date that was sent out on Instagram and their Eletter. Because of the medium, I had to resize and restructure the design to still have all the required information.

Save the Date Design

And here is a sample of what went on their website when the tickets went on sale. As you can see the size is very different. I also wanted to make sure the call to action was very clear to the consumer so I made that text red on top of the cloud and an arrow pointing to it.

Event Design

Stay tuned! Should have the booklet done soon!

Filed Under: Branding, Print Design, save the date Tagged With: branding, poster design, save the date

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Kathy Osborne is a web designer and a mother of 2 girls (and a couple of dogs). She has been in the design industry for over 18 years, working with a variety of mediums – from websites, UX design, e-letters, and branding. She works closely with HTML and CSS. And she loves using WordPress to build her designs. She studied Fine Arts and has been painting and drawing for many years. She has recently started focusing on personalized oil paintings of dogs.

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